The current social media scenario has made it possibleall businesses to reach an infinitely
expanding audience. For all businesses, ranging from small to medium, social media offers a great chance to drive traffic to websites without burning a hole
in the pocket. Used along with digital and traditional marketing, social media offers personal, affordable, and scalable means for your business to attract
visitors to your online store. Socinova’s social media marketing services are majorly focused on placing your company in a better position to tap into the
two-way conversation naturally occurring between you and your clients.
Our social media services are developed to show you where people are discussing you,
the areas where you can best get involved, and the strategies you should use to help advance brand awareness. Via our social media audit, custom-built
interactive tactics, and competitive analysis, we’ll make it easy for you to take benefit of the social web and successfully drive visitors to your business website.
In order to drive optimum social traffic to your online store, it's essential to understand the benefits and value that each network offers for marketing strategy.
Socinova manages social media networks such as Twitter, Instagram, Pinterest, Facebook, etc.on
your behalf. We make use of relevant social media marketing services to help businesses advance and meet their goals.
Below is the full list of services offered by our social media agency Socinova.
1. Video Photography and Production
Professional video photography and production convey to your audience that you take your brand very seriously and are very dedicated to it.
It is important to understand that visual elements can make or break the sale of your products. Businesses who take out time and devotion to design professional product photography
instantly are always a step ahead of their competitors.
Product photography majorly focuses on capturing images of the essence of the product, packaging, and labeling. Social media marketing agencies
focus on capturing images using proper procedures, background materials, lighting, and camera angles to produce powerful lifestyle images.
2. Social Media Management Services
With this service, a business can easily transform their social media presence with high-quality content, increasing
followers, and regular activity. Advancing followers on social media help to increase referrals and word of mouth. Social media management services help increase
followers with relevant people. Agencies make sure that followers match interests, demographics, and behaviors of typical clients.
The more engagement a business has, the stronger there will be a connection with the audience. Advancing website
traffic directly influences sales and leads. Agencies focus on developing social media advertising campaigns that drive great volumes of traffic to a website.
To advance conversions, agencies focus on retargeting ads to stay in front of recent website visitors.
3. Email and SMS Marketing Services
The major focus of email and SMS Marketing is to move prospects from one stage of sales funnel to the next.
In simple words, agencies send emails to motivate the audience to buy products and services. Our email marketing services at Socinova craft engaging newsletters
to help you stay top of mind. This service can be used to speed up the sales cycle, utilizing experienced personnel, and save valuable time. Agencies research
the audience and determine who will be the best audience to target.
They then craft a content strategy to determine what the brand’s message should be and how value should be added
In the end, it is determined when the emails will be sent and how leads will be advanced in the marketing funnel. Expert agencies advertise lead magnets on social
media or search engines to create more subscribers. They also send reports each month to breakdown the email marketing performance and also review, strategize,
and analyze to advance these results each month.
4. Google Ad and PPC Management
PPC Management can be defined as the process of advertising a business via search engines. When individuals search
for a particular service or business on Google or Yahoo, this service helps the business to appear at the top. Paid search ads accurately drive traffic to
a website instantly once setup. Agencies assign an experienced search engine advertising specialist who is an expert in AdWords, to manage the ad campaign.
They research thousands of keywords and assess search traffic, associated costs, and competition to choose the best keywords for an advertising campaign.
This ad specialist prepares routine reporting for the availing business to review. In addition, they also install conversion tracking on the advertisements,
which reports the amounts of conversions that are generated via the PPC management service.
5. Search Engine Optimization Services
Social media agencies design search engine optimization services that are both result-driven and ethical.
Modern tools, trends, and strategies are used to move up in the search engines for the right keywords to get noticed by the correct audience.
Higher search ratings for the correct keywords leave a huge impact on the amount of traffic that the website fetches. When relevant searches are
made on Google or Bing for the business, the social media agency's goal is that the search includes the client company’s business.
6. Social Media Advertising Services
Social media advertising services are essential to create immediate results on social media. Social media agencies
connect the products and services of the business to thousands of people who may be interested in them. Such social media advertising services allow businesses
to leverage the most cost-effective and targeted kind of advertising available today.
7. Website and Graphic Design Services
The design of a particular website either makes it or breaks it for any particular business.
When a website offers a great user experience, the audience will most likely remember and recommend the business to other people too.
A social media agency excels in building a website that showcases what a business offers using elements that offer the best user experience.
A website that is not designed and built up correctly won’t attract an audience or yield the search engine benefits a website requires.
Agencies work with such businesses to optimize their websites for success from the very start.
8. Instagram Marketing
Instagram marketing is a must-have for any business with visual services and products.
A business can easily target an audience based on demographics, interests, and geography, while also determining how much a business wants to pay per click.
An Instagram marketing service can help a business to create high-quality pictures, use accurate hashtags, and curate perfect captions to make informative
business posts go viral. They make sure that the feed is updated routinely and that the content posted is informative, appealing, relevant, and audience-specific.
They make sure that the long-term marketing strategy is in place, along with short term goals, to make sure that the brand values are precisely preserved.
9. Facebook Marketing
Facebook advertising campaigns make it possible to display both text and photos on an advertisement for maximum audience
interaction. Such marketing enables the business to target the audience based on demographics, interests, and geography, while also determining how much a
business wishes to pay per click. It is vital to know that Facebook alone has over 950 million creative users spending over 750 billion minutes per month on
10. Twitter Marketing
Twitter allows one to select the objective of the advertisingcampaign, including website clicks, tweet engagements
(favorites, retweets, replies), app installs or engagements, even leads, followers, and it only charges you when your particular action happens.
In addition to these services, Twitter allows a maximum cost per action and daily budget.
One can also consider the organic content posting services provided by a social media agency.
11. Pinterest Marketing
A female-dominated platform, Pinterest is a huge hit for perfect marketing strategies. The best part about Pinterest
is that it enables you to share ideas and inspire others like no other social media platform. Over the years, Pinterest has become a to-go tool for numerous
businesses that want to drive targeted traffic back to their website using relevant visuals. With Pinterest, a business can easily increase your photos and
visibility, fetch more insights about a profile, and select from multiple categories and service areas.
12. LinkedIn Marketing
LinkedIn Marketing Services allow a business to engage with more B2B clients. About four out of five LinkedIn members
conduct business decisions, and members have 2x the buying power of other social platforms. LinkedIn acts as a powerful tool for business owners,
basically helping them to increase connections as well as generate more leads.
13. Content Marketing Services
Content writers available on social media agencies produce relevant content to engage the audience,
influence purchasing decisions and develop trust. Content marketing services include content writing, strategy development, editing, and publishing on the website.
By creating attractive, informative, and valuable content that reaches the heart of the readers, a business can earn the trust of its audience. It is a fact that
content marketing is cheaper and more efficient than traditional forms of advertising.
The content marketing services offered by social media agencies help to write content that drives results and enhances
the whole online marketing presence. The content is professionally written, edited, and published to generate consistent and quality content for the business.
The agency also sends content marketing reports every month to breakdown the performance of the services.
All the above-mentioned services are a must that social media agencies have to offer to all kinds of businesses in the market.
These services must be backed with high integrity and the desire to earn an absolute trust. That's what we focus on here at Socinova!
For more information or for availing any of the above-mentioned services, contact us today!