Social media has great potential for a construction company.
Having a great social media marketing strategy will help your construction business achieve its digital goals.
Socinova is a specialized social media marketing agency for construction companies and consultants. We offer affordable social media management
plans which can help you grow your chances of getting quality leads along with establishing a strong online presence.
Why do you need social media marketing for your construction business?
Social media usage worldwide is rapidly increasing, now with more than 3.5 billion social media users globally.
Social media marketing for construction companies can help your brand reach new and existing audiences. Construction companies & consultants can leverage
the free brand exposure by publishing quality content and engaging with their followers. In this digital environment, social media has become an integral
part of our daily routine. Millennials (born between 1981-1996) at 90.4% are using social media the most, followed by Generation X
(born between 1965-1980) at 77.5% and Boomers (born between 1946-1964) at 48.2%. These numbers suggest that social media is now intrinsic
in daily life in all age groups.
Construction companies need social media management & marketing as a medium to bring a valuable conversation for their audiences and share important messages about the projects and news.
Social media platforms have a huge audience for your construction brand that you might struggle to reach via other means.
Investing in a social strategy
SWe have also found that the same people using social media at their leisure, looking for memes and cat videos
are also the ones working as investors, buyers, financers and professionals that might be interested in a good brand in the construction business.
That brand could be you. So, building a positive brand perception is important to catch their attention. Posting quality content will build
free exposure to help investors make a better decision. Your social media strategy should include:
● Press releases
● Website content
● Consistent tone of voice
● Building your brand image
● Sharing behind the scene photos
● Job opportunities
Though not exhaustive, this strategy will create an engaging social feed and give a reassurance to your investors that you are moving in the
right direction. Social content also has the benefit of attracting new candidates for recruitment purposes, which suggests growth and a bright
future of your construction company.
What can Socinova do for your construction company?
For every industry we serve, our strategy is unique and customized according to their different needs. For a construction business,
we have designed a concrete plan that’ll work just fine to achieve your digital goals.
We dig a little deeper to inspire your audiences with content ideas. You have got a creative and hard-working team. We’ll guide
you on how to play it on social media platforms to show off your assets, start conversations and get more business.
With Socinova, you get a regular digital strategy along with some quirky things you hardly find with any other agency.
Explore Our Plan of Action For Your Construction Business
Graphical Content Always Wins
TV channels were one of the most popular media networks for a reason – people love to see how other people behave and live.
The times changed and so did the media platforms. Now people love to see other people on social media, and they try to imitate their lives.
Your construction company can show off your photos on social media and make people fall in love with your brand. We have a team of creative
designers who know how to deliver high-quality content for your brand. For a remodeling business, we take a step further, and we can work together
for an extra wow factor. Anyhow, decorating your social media profile is on us, and we share your best image there.
News & Insights
We know you are not like every other contractor. Your construction brand needs to be a game changer. This is why we collect basic information from
you and share industry news, trends, and your innovations through reputable sources. Press releases are what we like and your potential customers love.
News and insights into your business will keep your image fresh as a thought leader, and they will help you gain more clients who only want to work
with the best of the best.
Awards and Accolades
Awards are on your way because you passionately do what you do. It will not hurt your brand if you proudly showcase them on your digital platforms.
We ensure people notice to any accolade your business earns by spreading good words about you.
Contests to Improve Engagement
What's the best way to get new followers? Hosting a social media contest is not what usually a construction business does, but for you,
we can create a specialized contest that will help you get more followers, improve engagement with your current followers and so much more.
Encouraging your followers to like, comment, and share your content for giveaways and branded merchandise. You will get free PR and your
followers will get free stuff. It's a win-win. To make this more meaningful, we can even connect this contest with a philanthropic cause.
Contests will help you establish your construction business as your industry's go-to contractor while doing good for the community.
Feedback, reviews, and testimonials are growth boosters for your construction business. The power of testimonials is beyond doubt positive for your brand.
So, you don't want to bury them somewhere on your website. We create a special appearance of the testimonials and reviews by your clients on Facebook,
Instagram, Twitter, LinkedIn, and YouTube.
Blog Posts and Other Self-Produced Content
Again, blogs, articles and case studies are a great way to promote your brand as a thought leader in your industry. Some serious investors and buyers
want to read more about what you are offering. Blogs and long articles will serve the right purpose. Moreover, blogs and articles will help you gain
more traction in search performance. For popular keywords, your website will start ranking better, and your business will gain more followers.
Let's Get Started With Your Construction Business' Social Media Marketing
Set a Goal
The key to a successful construction business social media marketing is setting goals.
If you have identified your goals, you can start with one of our plans for your social media marketing. If not, we will have a
call and find suitable goals for your social media and help you measure your progress towards those goals.
Understand the Platforms
This brings us to our next step — choosing the right social media platforms.
Here's a quick rundown of some of the most effective social media platforms for your construction business, and what purpose every platform serves.
Facebook is a great way to create general awareness. If you want to put a word about your business, Facebook is a good place to start.
LinkedIn is a smart choice for commercial construction brands. LinkedIn is a great place to spread professional content for professional people.
LinkedIn offers a professional setting to attract and gain targeted conversions.
Instagram is another place to highlight your work through photos, videos, and reels. Instagram is an ideal choice to highlight new products and before & after work.
Since Instagram is visually focused, it’s an effective tool to grow your brand.
Aggregator Platforms are known to spread the word about your brand to a larger audience. We have a collection of aggregator platforms for your construction business
where we will post news, blogs and articles on your behalf.
Post Consistently A successful social media strategy works when we are consistent. We always make sure we post your content consistently. Different platforms prefer different
types of content and we ensure your construction brand gets proper attention on every platform.
If you're new to social media marketing, or want to get started with our affordable social media packages, we're all set to help you. We're here to answer every question you have, and
we've got a ton of experience in serving construction companies grow. Just email, message or call us so we can get started!
Frequently Asked Questions About Social Media Marketing For A Construction Company
1. What is content marketing for a construction brand?
Content marketing is spreading the right words for your brand. Writing blogs, articles, PR,
case studies and social media posts are a part of content marketing. Getting more attention is the first goal of a content
marketing strategy. Spreading content on behalf of your brand on an external platform gives you additional views and leads.
2. What platforms can you handle for my construction business?
With Facebook, Instagram, LinkedIn, and Twitter, we also handle Pinterest, Google My Business, and YouTube for your construction business.
3. How much do you charge for your services?
Our social media marketing plans start at just $99 per month. For a startup or a small business, our Starter plan is ideal but for optimal performance, we recommend you go for our Enterprise plan that will cost you $399 a month, but gives you more than you could expect.